Offer Managment System
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About Offer Managment System
Boost up the service and cost of offers beyond being pure sales tools to serving as coordinator for public profiling, focusing, and commitment. Distribute offers that address to the public and, at the same time, generate deeper insights that can influence new ways of driving business through personalization.
Challenges in Offer Management Solution
Trade names today are charged with running many different marketing campaigns to reach varied audiences, increasing the need to deliver offers at scale. However, too often exporters leave offers exposed and affected by over-restitution; ultimately costing their business revenue. As a result, exporters are finding it increasingly frustrating to manage the delivery and redemption of the digital offers they deploy in the marketplace.
The Benefits of an Offer Management Solutions
While an offer management solution suppresses marketers’ worry about growing offers, it has many other advantages that make it the ideal solution for offer distribution.
Control Offer Distribution:
Assure that only focused consumers can access their offers. Gain control at the individual, device, and flow level to ensure that consumers treat your offers like currency.
Measure Campaign Analytics:
Grow your business with actionable insights about the path-to-purchase across all channels. Redemption data connect offers to conversions online, in-store, or to phone.
Save Money:
Use offer-value testing to find the minimum ideal offer value. Conversion data can inform your media targeting to eliminate wasted spend.
Digital offer management
Anciently, offers were sent in print through direct mail formats like circulars and pamphlets, restricting the scope of coupon fraud to one area. Today’s digital offers pose a completely new challenge as consumers can easily duplicate offers or forward them via email to family and friends prompting exporters to seek out new technology that can protect offers.
Offer code
Use simple codes for the entire campaign and public engagement or generate individualized dynamic codes as part of the offer campaign to enable segment-of-one attribution.
Offer type
Distribute tangible and intangible benefits to customers through an array of offers that can be categorized into types such as Instalments, EMI, Cashback, Festive, Bundled, and many more.
Dynamic offers
Select the best fit dynamically from a list of available offers for customers based on their previous campaign responses, offer redemptions, and values. For new audiences, push offers based on projections derived from look-alike profiles.
Individualized offer mapping
Always send the right offer to the right customer. Map out detailed behavioral triggers and business conditions to govern the delivery of relevant offers in real-time, whatever the channel.
Variance
Inspect offers with single-variant offers based on product ownership, demographics, and transactional information. Individualize offers through multi-variant offers that allow re-focusing of public and conditional offers.
Strengthen Customer Segmentation
Beyond the ability to control, measure, and save using an Offer Management Solution, the new technology helps trade marketers strengthen customer segmentation.
