Ask Your Customer These 9 Questions

Ask Your Customer These 9 Questions

Customer feedback is so important because it provides marketers and business owners with insight that they can use to improve their business, products and/or overall customer experience.
Below is a guide to questions that you should be asking.

1. Where Did You Hear about Us?

It’s best to start off with a general question to ease the interviewee into the process. By asking how they found out about your company, you can gain insight into your customer. If a friend referred them to you, that gives you extra credibility.

2. Was There Any Employee That Stood out or That You Found Particularly Helpful?

Asking this question will provide your video testimony with a specific story of exemplary service. This is important since the more specific the testimonial is, the more reliable it will be.

3. What’s One Word That You Would Use to Describe Your Experience with Us?

This question is great for achieving a quick sound clip.

4. Would You Recommend Us to Someone Else?

This is one of the most important questions you can ask during a video testimonial. It is a testimonial, after all, so the main focus should be reasons why other people should choose your product or company.

5. What Has Your Experience Been with Our Products/Services?

By asking a general question like this, you can open up the floor to having a genuine conversation with the interviewee. Listen carefully to what they say and ask a follow-up question that encourages them to become more specific about what they liked about your company.

6. How Has Our Product Changed the Way You Do Business?

While you might have to change the format of this question depends on what your product or service is, the purpose is to create a before and after narrative to demonstrate how your product improves your customer’s business or life.

7. What Was the Obstacle That Would Have Prevented You from Buying This Product?

This question is important because it preemptively addresses any doubt that your audience may be having, whether it be money, time, or relevance.

8. What Was the Result of Buying This Product?

This question diffuses the obstacle put forth in the last question. It tells your audience that whatever doubts they might be having, your product is worth it.

9. Is There Anything You’d Like to Add?

While you have already covered most of what the interviewee wants to say with the previous questions, there’s no harm in ending off with this open-ended question. You never know, what they say to this question might be the highlight of the video.


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